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USING SOCIAL MEDIA AS A LOCAL ADVERTISING AGENT FOR FREE
What is Social Media?
This is a tool we use in having a direct or indirect communication in the global world.
A direct communication can come in form of a direct message (DM), Group Post where you chat with someone you know while an indirect communication introduce itself as a form of Advertisement, A Page with Large Audience.
ADVERTISING
Advertising is a way of selling yourself indirectly to an audience you dont know, with the intention to later have a direct contact or make transaction of what you sell.
Advertising some times has a good success rate and some time it does not, even when it does not sell it doesn't mean its not has a good product, or does not have value but the question is what are the targeted audience, are they those who need that product at that particular time and period, for example you cant advertise clipper to a lady who plate her hair but rather sell to someone who always cut his or her hair.
SOCIAL MEDIA AND ADVERTISING
Social media always has a large audience and also a targeted audience especially when using Facebook. Facebook has a unique way in advertising product, for the paid advertising things required are;
Ad Banner
Content Name
Product
Contact (WhatsApp, Facebook Messenger or Email)
Targeted Audience (Location of audience).
Targeted audience can be within a certain location or more than one location eg. Lagos, USA, Kenya, Onitsha etc your targeted audience can be within a particular city where your product is highly required. Using Twitter is quite difference, normally a good content name and Ad banner is highly needed for these but its targeted audience is always global, twitting about your product goes to your followers and those following as sharing could boost audience to. But a particular method people use on social media but not advisable is to advertise product under celebrities tweet most times celebrities gives permission to advertise your content to generate sales and audience to. Using trending twits to advertise product is also a way to advertise eg if top trending content are 1) PeterObi 2)RMALIV using the #PeterObi could boost audience.
WhatsApp, Facebook, Twitter, Instagram are three most popular social media in Nigeria been used by Nigeria youth most especially, when utilized positively you could ma cool and legal money from it. Most product and content advertised on social media are;
Digital Product (Copywriting)
Books
Cream
Latest Phones (iPhone & Samsung)
Cars etc
VALUE & QUALITY
Advertising must have Value and Quality it defines who the seller is, how good the product is, good presentation and good communicating skill define your personality.
The objective is not a conviction to sell your business, product or what so ever it may be online but a tool on how social media can be used to advertise a product.
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(1) Comments
(1) Comments
Lucile Foelsche2024-07-27
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